June 6, 2023


stressful sport

What content stood out this week and why? – Ash’s Sports Talk

5 min read

UEFA Women’s Euro utilising their Tweet composer

A couple of days before the tournament commenced, the UEFA Women’s Euros account on Twitter successfully utilised Twitter’s Tweet composer to give an introduction to each and every workforce. This written content is successful since it optimises quick-variety storytelling alongside enhancing net targeted traffic by providing every single group with a visible introduction along with a world-wide-web url which end users can department off to come across other material about other things of the Euros.

What can other brands master from this?

Finally, applying platform-specific features should be regarded as to maximise influence by means of written content. For instance, this content piece encourages viewer recognition, which improves the probability of them subsequent on to click on through to discover even more details all-around the content material topic.  

Nationwide’s Geography Problem: #WhereGreatnessIsMade


The Lionesses have rolled out a #WhereGreatnessIsMade articles collection. 1 movie that caught out to me concerned where by two gamers, Lotte Wuben-Moy and Keira Walsh, took on Nationwide’s Geography challenge in which they have been questioned locale-associated issues and had to place markers on exactly where they assumed they have been.

United kingdom financial institution, Nationwide, promoted their Mutual Respect Grants Fund where the intention is to advertise respect on and off the pitch. The online video with the players was originally used to generate awareness of where by greatness has been made.

What can other manufacturers master from this?

Despite the fact that this content was handled as a sponsorship collaboration, it can inspire other articles concepts for unique brand names and firms for various needs, like major educational facilities integrating identical activities to utilise during lessons to greatly enhance engagement with their pupils by way of educating.

It can encourage other organisations to assume alongside similar strains, for example, County FA’s endorsing playing/coaching chances which are now amplified by gamers that grew up in their Counties. These types of as what London FA did below as a result of Lotte Wuben-Moy just before she examined beneficial for COVID. 

Barclays Women’s Tremendous League: #WEUROS2022 Animations

It’s no surprise to see the Barclays WSL get associated in amplifying the tournament. A day in advance of the event commenced, the content material drew collectively some eye-catching comic-themed visuals illustrating every single group within the campaign.

All through the opening week, this was just one of their greatest media tweets, demonstrating the league followers’ attraction towards animated advertising and marketing content to capture content.

What can other models study from this?

At pivotal times in the course of the event, there could be a chance for brands to develop an animation sequence by movies or comic carousel-themed visuals to illustrate the story of person teams to draw engagement from the #WEUROS2022 viewers. Like how BT Activity presented an engaging animation piece forward of UFC Hall Of Fame athlete Khabib Nurmagomedov’s past fight in his occupation.

A reinvention of the Lionesses jersey by means of embroidery

Diana Al Shammari, also identified as The Soccer Gal, has released on Instagram a design and style she’s produced in which she’s embroidered the Lionesses jersey by her creative talents. Diana also has a web site wherever she sells her embroidery-influenced designs for both men and gals.

On Instagram and Twitter, the video is a single of her most considered clips in comparison to the remainder of her media library and understandably so, looking at consumers’ hunger for special style throughout social media.

What can other brand names learn from this?

Upcoming style models can utilise some of their goods to be impressed via the Women’s Euros to push targeted visitors to their internet websites even further and construct connections with football-relevant audiences. In addition, the cultural partnership in between football and manner hasn’t been more robust, taking into consideration the variety of elite football gamers collaborating with superior-finish style brand names.

Amelia Dimoldenberg normally takes the Lionesses on a Chicken Store Date


Lioness stars Lucy Bronze and Beth Mead featured on content material creator Amelia Dimoldenberg’s chicken shop date collection, which revolves all around expressing the personalities of Amelia’s attendees away from what they are generally acknowledged for.

Amelia has beforehand highlighted other football stars on her YouTube collection, which includes Tammy Abraham, Bernardo Silva, and Jesse Lingard. For that reason, she’s crafted a robust profile previously in just the soccer industry to broaden her manufacturer to new audiences.

The Women’s Euros thus far has been a big internet marketing spectacle, notably with the Nike campaign, information collaborations and England’s earn from Austria placing an attendance history in the competition’s history of 68,871.

What can other brands discover from this?

This initiative offers the Lionesses the prospect to create their own models above to casual audiences to the game through a non-sporting persona, which can enhance their marketability going ahead right after the event.

Ultimately, this demonstrates the crucial driving athlete-driven advertising and marketing is expressing the persona perspective to establish much better connections with your audience and, additional importantly, new audiences. For example, it is what the UFC has started capitalising on by means of their articles generation technique, such as getting a series wherever no MMA thoughts are permitted to be requested to their athletes.

And that’s a wrap! What piece of information stood out for you?

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