June 7, 2023


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PokerStars and FanDuel Join Forces to Strike Major Partnership Deal with Maple Leaf Sports & Entertainment

4 min read
  • 1st Deal in North The usa Showcasing Several Flutter Entertainment plc Brands
  • FanDuel Sportsbook Selected as Formal Sporting activities Betting Husband or wife of MLSE
  • PokerStars Specified as Formal Gaming Spouse of MLSE
  • Strategic Partnership Contains Integration with MLSE Teams

TORONTO, April 8, 2022 /PRNewswire/ —  PokerStars and FanDuel Sportsbook today announced their partnership alongside one another with Maple Leaf Sports activities & Entertainment (MLSE). The strategic partnership sees the FanDuel Sportsbook selected as an official sports betting spouse, and PokerStars as an formal gaming companion. The two will unite in this main offer to offer supporters and gaming gamers in Ontario a potent mix of enjoyment as a result of major sports activities, poker and on line casino gaming ordeals. The start of PokerStars is matter to productive registration by the Liquor and Gaming Fee of Ontario (AGCO) and execution of an Operating Arrangement with iGaming Ontario.

Rendering of FanDuel Sportsbook signage at Toronto Raptors Game as part of new partnership with Maple Leafs Sports and Entertainment.

FanDuel selected as Formal Athletics Betting Spouse and PokerStars selected as Formal Gaming Companion of MLSE.

This partnership, a initial of its type for Flutter Amusement plc in North America, delivers FanDuel and PokerStars an opportunity to showcase their brands to some of the most faithful sporting activities fans in Canada. In addition to the use of MLSE crew marks in advertising and advertising and marketing, FanDuel Sportsbook, PokerStars On line casino and PokerStars will be showcased prominently all through Toronto Maple Leafs and Toronto Raptors video games which include rink board and on-court docket signage. The partnership will also let FanDuel Sportsbook and PokerStars to collaborate on marketing integrations with all of MLSE’s teams, like the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts and Toronto Marlies.

“The Maple Leafs, Raptors and Toronto FC are groundbreaking franchises and important pillars in Canadian sports activities tradition,” stated Dale Hooper, General Supervisor, FanDuel Canada. “As we deliver FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring exclusive written content ordeals to some of Canada’s most devoted sports activities supporters.”

“We have epic strategies for our group in Canada, and are excitedly hunting ahead to building some remarkable activities in our start country, when we start very soon,” said Tom Warren, PokerStars Promoting Director. “Partnering with MLSE presents us the possibility to achieve passionate admirers across Ontario with a wide remit of poker and casino, heighten encounters wherever we can, and be a element of some important successful moments.”

“We are thrilled to lover with Flutter Enjoyment, a global leader and one particular of the most dependable operators in the sports betting market,” explained Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “As the On the web Gaming markets open up in Ontario, we have worked really hard to locate partners who aligned with each our vision for innovation, and our values like a shared commitment to liable gaming. We glance forward to doing the job with Flutter and providing a platform for them to interact with the millions of 19+ Ontario residents who are fans of our groups.”

Dependable gaming is a precedence, and FanDuel and PokerStars’ safer gaming protections make them leaders in accountable gaming worldwide and will be replicated in Canada and supported and promoted by MLSE teams via a vary of media belongings together with Tv and radio places. To discover much more about FanDuel’s dedication to preserving gamers, visit https://www.fanduel.com/rg/canada or https://www.pokerstars.net/about/dependable-gaming/.

About FanDuel Team & PokerStars
FanDuel Group is an progressive sports-tech enjoyment firm that is shifting the way shoppers have interaction with their most loved sporting activities, teams, and leagues. The leading gaming destination in North The us, FanDuel Team is composed of a portfolio of leading models across gaming, sporting activities betting, day-to-day fantasy athletics, advance-deposit wagering, and Tv set/media, like FanDuel, Stardust On line casino, and TVG. PokerStars, the leading international iGaming organization, operates the world’s most well-known on the internet poker sites, serving the world poker neighborhood. Considering that it released in 2001, PokerStars has turn out to be the to start with option of gamers all about the entire world, with extra every day tournaments than any where else and with the very best on the internet stability. A lot more than 225 billion palms have been dealt on PokerStars, which is extra than any other web page.

FanDuel Group and PokerStars are in the end owned by Flutter Enjoyment plc, the world’s major athletics betting and gaming operator with a portfolio of globally recognized manufacturers and a constituent of the FTSE 100 index of the London Inventory Trade.

Media Inquiries:

For FanDuel:
Jaime Eisen

For PokerStars: 
Rebecca McAdam Willetts

Charzie Abenanio

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Resource FanDuel Team

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