Nike to Open Technology Center in Atlanta as It Continues to Focus on Digital

Nike is opening a new know-how heart in Atlanta as element of its digital transformation and immediate-to-buyer strategy.

In a statement on Thursday, Nike reported it chose Atlanta for the reason that of “its potent relationship to activity, as properly as the city’s wealth of experienced and assorted tech expertise – both equally in the private and general public sectors – and all the fantastic universities in the region.”

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As component of this new workplace, Nike claimed it is launching a few “Centers of Excellence” focused on disciplines that are specially strong in the region like logistics and offer chain, which Nike is employing to accelerate its digital-to start with source chain method. Nike extra that the heart will also concentration on cybersecurity and will establish an East Coast cybersecurity command center. The facility will also examine artificial intelligence and device understanding to assist reimagine client ordeals.

The Atlanta technology center will be located in West Midtown and is anticipated to open in early 2023. Till then all staff members will function remotely, Nike said.

The heart will be led by Dr. Mona-Lisa Pinkney, a senior technologies leader in company details security. At Nike, Dr. Pinkney is the co-founder of the Black Staff members in Technologies Community (BEiT) and also allows push the Gals in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Convention Plan Committee and the Racial Fairness Committee.

“This subsequent chapter in my profession at Nike feels like coming home, by getting in a position to return to the South, and not much too far from my home point out of North Carolina,” claimed Dr. Pinkney. “I’m energized to lead the Nike Atlanta Know-how Heart, where we’ll perform on chopping-edge technological know-how and innovation initiatives that shift the earth ahead by activity.”

As Nike pushes forward on its shared commitment to redefine the foreseeable future of sport and customer encounters, technologies is extra significant than ever, Nike additional in its assertion. “Our technological innovation teams are performing on the upcoming generation of platforms, products and solutions, and experiences with the aim of shifting people into motion to generate a much better earth,” the company added.

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