Katy Perry Kicks Off New Artist Workout Series for VR Fitness App Supernatural: Exclusive

Supernatural, the membership-dependent VR conditioning application, is announcing the launch of the Supernatural Artist Collection, with new Oculus-completely ready workout routines choreographed to artist playlists, Billboard can exclusively expose. Katy Perry’s new music will kick off the monthly artist collection, which will consist of various A-listing artists becoming a member of the virtual actuality app’s audio catalog, and start on June 27.

“Music has generally been an integral portion of Supernatural, and since launch we’ve been dreaming of approaches to empower our athletes to further join with tunes from the artists they enjoy,” states Chris Milk, Supernatural founder and CEO, in a assertion to Billboard. “Supernatural takes advantage of digital fact to aid people come across joy in motion, and when you blend that joy with a playlist devoted to one particular of your favorite artists, the exhilaration reaches fully new heights.”

Extra from Billboard

Perry’s tunes will be integrated into two new workout routines on the app: a boxing session showcasing uptempo No. 1 smashes like “Roar” and “I Kissed a Girl,” and a Movement session, Supernatural’s signature cardio exercise session, showcasing hits like “Unconditionally” and “Teenage Desire.” “Katy is one particular of the most electrifying artists of her generation, with empowering anthems that elevate enthusiasts up,” claims Milk. “She’s a recognised ally for the LQBTQIA+ local community and compels the type of self-like and acceptance that thrives in the Supernatural neighborhood. We’re thrilled for her to kick off our artists collection.”

Subsequent the new exercise routines with Perry’s new music launching later this month, Supernatural’s regular artist series will go on at minimum via the end of 2022, with a distinct celebrity signing up for the exercise collection each month. Imagine Dragons will be up coming up in July, followed by The Weeknd in August, Swedish Residence Mafia in September, Kid Cudi in October, Coldplay in November and Woman Gaga in December.

“The Supernatural Artist Sequence is something I’m thrilled to share and expertise with all of our athletes,” claims Supernatural head of physical fitness Leanne Pedante in a push release. “This partnership will allow Supernatural members to deepen their previously immersive expertise in a whole new way as they box and sweat to their favourite artists.”

Released in April 2020 by tech firm In just and obtainable on Meta Quest and Meta Quest 2 for $18.99 for each thirty day period, Supernatural has secured publishing promotions with UMPG, Sony/ATV, Warner Chappell, Kobalt and BMG — as well as label promotions with UMG and Warner – to include things like hundreds of countless numbers of songs in the app. The artist sequence follows several distinctive style-pushed routines within just Supernatural, as effectively as specialised courses like a female rappers exercise session for Women’s Heritage Thirty day period.

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